ZeniMax Jobs

Media Planner

Division: Bethesda Softworks | Department: Marketing & Public Relations | Location: Rockville , MD, US

The Media Planner will work closely with the Paid Media Director to collaborate with internal teams, external media agencies, and media vendors to oversee multiple parts of the media planning process. In this role, you will own the logistics of day-to-day campaign planning and maintenance, while also being a contact for internal brand teams and external media agencies. This role requires a blending of strategic media knowledge and relationship management between agencies, and internal groups.

 

Responsibilities:

  • Work with the Media Director to manage external media agency relationships and provide paid media support to internal teams
  • Together with the Media Director, create media agency briefs, oversee media plan development, review media mix recommendations, and evaluate campaign performance
  • Focus on day-to-day media plan management, including:
    • Delivery of creative specs to internal teams and tracking creative hand-off to agencies
    • Provide recommendation and best practices on creative cut-downs and asset creation
    • Regularly communicate campaign performance both internally and externally
    • Analyze paid media results and reports on a weekly and post-campaign basis
    • Ensure internal and external groups are adhering to timelines and budgets
  • Stay abreast of industry trends, best practices, and targeting techniques
  • Share knowledge to internal teams on media planning

 

Requirements:

  • 3-4 years agency-related work experience
  • Bachelor’s degree in Marketing or Communications
  • Understanding of marketing and media planning principles
  • Experience planning and managing digital campaigns (including partner direct, programmatic, social, and search)
    • Programmatic or social media self-serve platform experience is a plus
    • Facebook Blueprint certification is a plus
    • Strong mobile and social experience is required
  • Strong understanding of media metrics and measurement (CTR, VCR, viewability, DCM, etc.)
  • Knowledge of the gaming and/or entertainment space
  • Strong understanding of Excel, including, but not limited to, pivot tables, vlookups

How to Apply

To apply for this position you will be redirected to the job submission form at Taleo.com, our third-party applicant tracking system. While Taleo.com is not hosted by ZeniMax Media and does not fall under our Privacy Policy, only employees of our Human Resources department will be able to view your submitted information. Information collected via the job submission form is subject to Taleo.com’s privacy policy.

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