Digital Marketing Manager

Bethesda Softworks @ Rockville, MD, US
Marketing

Overview

The Digital Marketing Manager will build the brand and develop the marketing plan for Bethesda’s online presence and platform. This position will take a leading role in defining the roadmap for all public-facing features of the online platform, and will have a leading voice in determining best practices in our digital activations.

Responsibilities

  • Plan and develop an overall strategy for Bethesda’s online presence. Apply this brand strategy to all aspects of Bethesda’s online platform, including game hubs, community hubs and digital storefronts.
  • Partner with all stakeholders to build a roadmap for public-facing features of platform.
  • Manage a brand budget and work with agencies to market the online platform in order to increase engagement, increase account sign-ups, increase sales and more.
  • Partner with content teams to refine and deliver continuous messaging that support our online presence as well as our family of brands/products.
  • Partner with Brand, CRM and Media teams on initiatives that involve the online platform.
  • Help define and maintain a consistent brand voice within and across our family of products.
  • Assist on the development and execution of a corporate brand strategy that is deployed across our web presence and social channels.
  • Work with third-party social and content platforms to build partnerships and define best practices.

Qualifications

  • Requires a BA in Business, Marketing or Communications.
  • 3-5 years experience in digital marketing, web marketing or related fields.
  • Excellent communication/organizational skills.
  • Experience with consumer products. Gaming knowledge a plus.
  • Strong oral and written communication skills required.
  • Agency experience (either within an agency or managing agencies) required.
  • Subject matter expert on web/online best practices.
  • Ability to maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment.

What to Expect

Submit to a Position

You will receive an automated email confirming we have received your resume.

Due to the high volume of applications received, it's not possible for us to respond directly to each candidate.

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Recruiter Call

If you are selected, you will be contacted by our team for an initial phone screen to chat about your previous experience.

You may go through one or two phone interviews, and possibly a follow-up Skype call.

If your qualifications do not match the criteria of a current position, your resume will be kept on file.

Site Visit

The next step will be an invitation to come out and meet the team at the studio for onsite interviews.

In the event that we choose not to move forward at any point in the recruiting process, we will let you know.

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