ZeniMax Jobs

Director of Paid Media/Advertising

Division: Bethesda Softworks | Department: Marketing & Public Relations | Location: Rockville , MD, US

Bethesda Softworks is seeking an experienced professional to oversee global paid media campaigns across a variety of AAA games, including online, free-to-play, and boxed/digital products. Candidate should be familiar with contract negotiations, budget management, and managing multi-million dollar advertising campaigns across search and social, TV, online and OOH.

Responsibilities:

  • Leverage proprietary and 3rd party data and tools for campaign strategy and planning.
  • Work with brand teams to set and implement campaign goals and objectives
  • Manage media agencies in developing and refining plans to meet performance targets
  • Monitoring and analytics for all paid media spends across agencies and territories.
  • Direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, organic & local search/SEO, affiliate, display advertising
  • Constantly seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more.
  • Serve as internal resource for teams in identifying marketing trends, new technologies, and evolving best practices

Requirements:

  • 7+ years of experience in media buying/advertising position
  • Bachelor’s degree or relevant experience, Masters preferred
  • Expertise in SEM/SEO, CPI/CPA, and paid social media strategies
  • Proven track record of planning and executing successful campaigns
  • Excellent verbal, written, and interpersonal skills
  • Excellent analytical and time management skills

How to Apply

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